Membres
Pluxee is launched in Romania with a new brand vision
Pluxee, the brand that continues the 25 years activity of Sodexo Benefits and Rewards Services as a leader in extra-salary benefits and solutions for employee engagement in Romania, announces its strategic plans for the local market.
- Pluxee integrates the know-how acquired in Romania for 25 years and 45 years globally, solid performance, long-term vision alongside the latest trends in the digital environment and the labour market.
- Pluxee's goal is to be the main global reference for companies, public authorities, merchants, consumers, and experts in search of the best partner that supports them to enjoy more of what really matters in their lives.
- Pluxee opens a world full of opportunities through personalized and sustainable experiences for each employee, offering more freedom and fulfilment both professionally and personally.
- As part of its commitment to support entrepreneurship and business environment in Romania started 25 years ago, the company invests 600,000 euro in „Romanii sunt antreprenori” program, developed in partnership with Startarium.
Who is Pluxee?
The name of the new brand is a memorable combination of all its mission elements:
- Plux represents the positivity and optimism and suggests that the brand opens a world of opportunities.
- „X” symbolizes the way our brand creates these opportunities through personalized and memorable experiences that we offer to our clients, merchants, consumers (users) and our own employees.
- “Ee” identifies the brand’s field of activity – Employee Engagement.
Why Pluxee?
Our manifesto
We are Pluxee, your global employee engagement and benefits partner. We’re opening up a world of opportunities to help people enjoy more of what really matters in their lives.
We’re redefining the future of the employee experience by amplifying joyful moments and creating opportunities. We bring consumers the freedom to boost their purchasing power and enjoy a better quality of life. We enable clients to develop more meaningful relationships with their employees. We help merchants grow their businesses dynamically. And we inspire our colleagues to forge thriving careers while positively impacting the lives of millions of people.
We’re focused on consumers, enabled by technology and relentless in our pursuit of progress. From meals and culture to gifts and wellbeing, we carefully curate our products to bring the most value to people’s lives. We harness the power of digital to deliver more engaging and personalised experiences for everyone we serve.
We’re here to create better lives for more people and our powerful purpose shapes everything we do. We’re leading the industry in CSR by promoting responsible and sustainable choices that improve quality of life for everyone – from our consumers, clients, employees and merchants to local communities and society.
Building on Sodexo’s rich heritage, we’re on a new path with big ambitions for the future. 500,000 clients, 1.7 million merchants and 36 million consumers across 31 countries trust us. We’re the partner of choice for communities around the globe, bringing them more joyful moments, more opportunities and more of what really matters.
We are Pluxee.
PLUXEE Romania has 35,000 clients, over 2 million employees who use its services in 55,000 partner merchants. Pluxee app launched globally has 1 million users in Romania.
The company is preferred by SMEs in Romania, which hold a 72% share of the total current portfolio.
| ”PLUXEE is developing on the foundation of 25 years of experience in which it has recorded sustained performance with a talented and passionate team that shares the new brand vision. We have a positive impact on society by supporting certain sectors of activity, those in which the cards can be used. This ticket system contributes to Romania's economic growth, by creating new jobs, increasing fiscality, supporting small and medium-sized businesses, but also through social programs such as "Hot meals", initiated by the government, where we contributed know-how and our infrastructure. We want to continue to create value by offering the best solutions for the needs of our clients and professionals.” Manuel Fernandez Amezaga, Country CEO, Pluxee Romania&Bulgaria |
As a part of its strategic plan for 2025, PLUXEE intends:
- To define market leadership on solutions for employees engagement and consolidating Pluxee brand awareness
- Position as preferred choice for employees’ benefits and recognized market influencer.
- To maintain its position in the SME segment, diversifying the area of extra-salary benefits for their employees.
- To strengthen the portfolio of well-being products and services, and continue to support purchasing power and employee engagement at work.
- To simplify through digitization the way in which these services are accessed by employees.
PLUXEE Romania products, services and partnerships
- Gusto meal card, which can also be used to access telemedicine services, general nutrition consultations, psychonutrition, psychology and stress management, personalized therapy programs.
- Gift card that can be used to purchase a varied range of services and non-food products - consumer products, clothing, interior decoration, jewelry, cosmetics, sporting goods, electronics, household appliances, toys.
- Tourist card through which employees can buy tourist services, accommodation, transport, meals in the largest and most diverse network of tourist locations in Romania.
- Cultural Card through which they can purchase tickets to shows, films, sports competitions, festivals, concerts and plays, exhibitions and fairs, books, school textbooks, music albums and many other cultural products.
- Partnering with the loyalty platform and employee benefits MyBenefits allows clients to integrate their employer brand visual identity and automate benefits delivery and management. The platform offers over 28,000 various products and services such as Pluxee benefits, medical insurance, subscriptions to medical clinics, private pensions, personal development and training programs, well-being services.
- The Happiness Index is the unique and innovative tool for building and supporting organizational culture by measuring the degree of satisfaction, involvement, and happiness of teams, based on 18 predefined survey models supported by neuroscience.
About Pluxee at global level
Pluxee is the global leading employee benefits and engagement partner that opens up a world of opportunities to help everyone enjoy more of what really matters to them. Through a full range of innovative and digital solutions deployed in 31 countries, Pluxee creates meaningful, engaging, and personalized experiences to contribute to the well-being of individuals at work and beyond. From meal and food, culture, gifts to wellness and mobility, Pluxee’s products and services are designed to bring more value to people. Pluxee supports the purchasing power and promotes the well-being of more than 36 million consumers. Pluxee accompanies 500,000 clients to develop more meaningful relationships with their employees and improve their engagement. Pluxee simplifies the life of 1.7 million merchants every day. Strengthened by its historical ties with Sodexo, Pluxee with its 5,000 employees is committed to increase its influence as CSR leader by giving its clients, partners and consumers the means to make more sustainable choices every day.
For more information: www.pluxee.ro
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